September 10th...

- A re-shared post from our previous website/blog, originally posted in September 2016 - 

Photo Credit: Alicia & Jared by On3 Design. Lyndsey & Al - we love you!

Photo Credit: Alicia & Jared by On3 Design. Lyndsey & Al - we love you!

The MOST anticipated, feared, discussed date of the 2016 "wedding season" and perhaps in all of NSE history... and it's over. Just. Like. That. We knew this date would be epic from very early on in our booking cycle. For some reason, this particular date began booking early and every time we turned around it seemed a new couple wanted to books us for this date. Because we are a little bit crazy, and get attached to couples as soon as we meet them, AND we have a really hard time turning couples away, we booked them ALL - Eleven events in total. To put this in perspective, we have?built NSE from a handful of weddings in a summer to over 150 in 2016, with an average weekend of 5-6 weddings. We've always paced our growth to ensure the quality of our delivery and the attention we can give to each and every client... September 10th proved to challenge that pace and push us to deliver at another level...

And we did it. And we did it well... in fact, I'd say we ROCKED it! I want to take a moment to recognize the contributors to this success. This is not an easy job and all of these people gave it their all.

  • Super-Human Event Specialists. These women lead each of their teams to success through a week of illness, late nights, curveballs, and lots of mud to create memories for their clients. Tami, Yana, Michaela, Kyla, Alicia, Ellen, Arianne and Bridget. You all make me so proud.
  • The Fleuristas. Sara, Kaitlyn, Sydney, Yana and our guest Fleuristas Diane and Stephanie cranked out epic numbers of bouquets, boutonnieres, corsages, centerpieces, pew swags, ceremony arrangements, floral hair combs, floral head wreaths, pomanders, garlands, and more... that's A LOT of flowers. Unpacking the boxes alone took an entire day! I loved creating magic with you ladies and obsessing over each and every bouquet. Even in a high-volume situation we will gave each and every bloom our finishing touch!
  • The Signage Artist. We are so fortunate to have such talented artists on our team and we must recognize our signage artist extraordinaire, Stephanie, for her work not only for Sept. 10th, but over the past few years. Her talent is boundless and her perfectionism unmatched. Her hand created 100's of personalized chalkboards, mirrors, windows, canvases, and just about any other surface she could write on and these special touches brought our designs over the top every time!
  • The Assistants. You are the life-blood of our team! Assistants must be flexible and fearless. You never know what you might be doing when you show up to an event, but you always know you'll be working hard. Thank you for that hard work. I LOVED watching our assistants learn and grow throughout the entire busy season and I can't wait to see many of them move on to new roles within the company in the future!
  • NSE Friends & Family. With many of our staff headed back to school after Labor Day, we found ourselves in a pickle staffing eleven events, especially when the season would wind down significantly after the 10th. That's where our amazing Friends & Family stepped up to help us get the job done! A huge thank you to all of those that filled in our crews and took on so many tasks. We are grateful and hope you had fun! Maybe you'll even join our team in the future. We are also so thankful for all of the family support we receive from our husbands and children. We know giving up so much time with us over the summer isn't easy, but you stand by us through thick and thin. WE LOVE YOU.
  • Our Clients. You are why we do it. Celebrating your love and making memories for you makes it all worth it. Thank you to ALL of our clients for bearing with us during our busy weeks and understanding when we took a little longer to respond to emails and phone calls. Know that we give each event our all and yours will be no different!
  • Our Vendor Teams. Every wedding or event requires a team of professionals to pull it off. Working with all of these talented, amazing, supportive vendors makes the work all that more satisfying and enjoyable! Eleven weddings gave us a chance to collaborate with a huge number of vendors - old and new - and we loved it. We can't wait to see the photos, watch the videos and tell the stories of these events together. Thank you for being part of our team!

So what next? What date will be our next Sept. 10th? (early prediction:?July 29, 2017) How many events will that date have in store? Where will NSE head next and whose weddings and events will we have the privilege of planning and designing? The future is bright, that much I know...



Finding the Voice of NSE

- A re-shared blog from our previous website/blog, originally shared in August 2016 - 

On August 20, 2016, Northland Special Events will celebrate SIX years in business.six years of bringing magical, personal, fairytale weddings to couples across the Northland. As I approach this anniversary, I find myself reflecting on this experience - growing an events business from scratch - and the "why" behind what motivates me and my team to invest every ounce of our beings into our clients and their events. From day one, I have had a vision of what I hoped this company would become and each day I pinch myself and remind myself that with every successful event, with every happy family, with every thank you, NSE fulfills that vision.I am literally living in my dreams. Recently, however, I realized that missing from this narrative of our experiences (The "What") - well documented in our Instagram photos, Facebook posts, the website - is my voice. And so, as we reboot our blog and revamp our social media, I hope to bring our audience a glimpse into the dreams behind the operation, the vision that's lived in my head and the vast experience I hold and hope to share with all our audience - past, present and future!


It's 3 A.M. on a Saturday night in July and I'm counting close to 20,000 steps walked for the day over 20 hours of work and somehow I am still smiling, laughing, and beaming with satisfaction while the Team and I haul heavy bins, awkward signs, mounds of dirty linen and leftover floral arrangements back to our headquarters at The Vault. Why?

It's Tuesday, 9 P.M. and I've finished my 10th?meeting of the day and I boot up my computer to answer emails and dive into another full day of work. Why?

It's October and I realize I haven't had a weekend off since May, haven't touched my toes to the sand on the beach, and haven't taken a moment to get a haircut and I'm still going strong. Why?

Why? Because the work I do, the work my team does, matters. A quote from one of my favorite television series says it well:

"The business of life is the acquisition of memories. In the end, that's all there is." - Mr. Carson, Downton Abbey

The work we do at NSE is the business of life, we create memories. We plan events with the sole focus of making memories, documenting these memories, and ensuring that these memories turn out positive, inspiring, and everlasting. That's no small feat. Making these memories requires an epic combination of skill sets - creativity, design, engineering, problem-solving, psychology, strength, stamina, grit, and so much more. Making these memories satisfies our deepest emotions and keeps us coming back for more.

For me and the dream I've created at NSE, making these memories is about even more than sending clients away with a successful event, it's about recognizing that as their trusted advisor we facilitated these memories in ways they never could have imagined. We relieved stress, we saved them unnecessary expense, we infused personal details in their decor, we hunted down their favorite flowers, we offered a shoulder to cry on, and we solved problems behind the scenes so that they could dance the night away. We did all of that.

At a recent wedding, I shared a very special memory with a client. I'd worked with the Mother-Of-The-Bride for over a year to plan an epic event for her daughter and future son-in-law who lived out of state. Together we created many memories pouring over paper samples and custom printed napkin designs, squealing about the perfect appetizers, and celebrating when the Bride made it home for planning sessions over holidays. The wedding day could not have been more perfect. Every. Single. Detail. came to life, straight out of the deepest depths of my creative brain, the vision I had for the couple became reality. That made me proud. But, what made me remember "why" happened on the dance floor. My favorite song, "Don't Stop Believing" by Journey echoed through the ballroom. I immediately turned and headed in search of the Mother-Of-The Bride, grabbed her hand and dragged her out on the dance floor. Bold move, I know, but it had to be done. We needed to celebrate and make another memory together. I never stop believing in myself or my Team's capacity to execute memorable events, and neither did she. The happiness, love, and gratitude that filled that ballroom as we danced is my "Why." I know we'll be friends for life and we'll plan many more events together, I hope that's how all of our clients feel at the end of the night. That's the business we're in.

This is a long, wordy, sappy post, but it's my voice, the heart and soul behind Northland Special Events. I plan to share more going forward and dive into many topics related to our work. If you have suggestions, questions, or comments, please do not hesitate to join the dialogue! This is a new forum to talk about the work we do and I feel so liberated opening up the conversation. Let's make more memories..



Owner & Principal Event Specialist

PHOTO CREDIT: The amazing Michelle Sternberg of Sternberg Studios, who always makes me feel so calm and peaceful. Thank you for taking some very special photos for me!

PHOTO CREDIT: The amazing Michelle Sternberg of Sternberg Studios, who always makes me feel so calm and peaceful. Thank you for taking some very special photos for me!